Hermès
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Brand Activations
Agency: Sapient Nitro + Second Story
Role: Art Direction
Created 3 digital activations for the launch of Hermès menswear collection.





The Concept
The digital installations "The Magic Mirror", "The Kaleidoscope" and "The Silhouette" were created to reflect a unique brand known for its detailed craftsmanship and whimsical sensibility.
Digital screens disguised as mirrors were installed throughout the event venue and provided guests with a variety of surprising interactive moments.











