NIKE: SP19 Tech Pack
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Agency: AKQA
Role: Creative Director
Production Partner: The Mill+
Led creative for Nike’s Tech Pack product launch on Zalando.
Insight & Idea
The “MOVE YOUR WAY” campaign speaks to a fashion-conscious, younger Gen-Z demographic. One who carves their own path in life and moves freely from scene to scene, defying definitions and labels. The Nike SP19 Tech Pack celebrates fluidity through one versatile collection that adapts to a shifting identity, 24/7.
Worked with Nike’s up-and-coming talent to create a suite of social stories that contrast lifestyle, performance and identity.
Art Direction
A stylized photoshoot using unique color schemes inspired by the influencers personalities.
