Zelle
-
Branding
Art Direction
Agency: Huge
Role: Art Direction, Branding, Design
Designed a dynamic identity for a payment service.
The visual identity system embodies Zelle`s tagline: This is how money moves.
To telegraph the energy and motion, I deconstructed the Zelle logo to reveal a currency-like pattern that would later flex across different touchpoints (video, print & web).
Design System
The visual metaphors are meant to deliver on the brand promise: move money easy, fast, secure.
